Porsche - Brand Overview - There is no substitute

Overview of Porsche

Porsche is a performance-centric car manufacturer based in Germany, with its headquarters located in Stuttgart.

Brief History

Porsche was founded in 1931 by Ferdinand Porsche under the name Dr. Ing. H. c. F. Porsche GmbH. The company started out as a car production consultant, fleshing out vehicle designs for other clients, one of which was the German government. The Volkswagen Beetle, a success in the car industry at the time, was designed by the Porsche company.

In 2007, the company was renamed Porsche SE (the holding company) and Porsche AG (the car manufacturing part of the business).

Porsche and Volkswagen

The two car manufacturing giants, Porsche and Volkswagen, have been directly involved in each other’s business, although it is Volkswagen who serves as the parent company. As a result of their partnership, the two companies have combined to create a couple of high-performance cars over the years.

Significance

Here are some characteristics that stand the Porsche brand out from other car manufacturing brands in the global market.

Prestige

Porsche cars are generally luxury vehicles that are known to demonstrate class. As a result, the company’s target market majorly includes those who have high levels of income. An evidence of its prestige can be found in a survey carried out in New York by the Luxury Institute, which named Porsche as the most prestigious automobile brand.

Quality

As expected of most expensive items, Porsche cars live up to their price tag by combining prestige with high quality. Porsche cars are carefully built to possess and maintain high levels of quality in design and performance. The car brand has won the J.D. Power and Associated Initial Quality Study four times.



Road Worthiness

Porsche cars are especially recognized for their reliability and ability to withstand the test of time. It has been revealed that over ninety percent of cars made by Porsche in the last 25 years are still working fine and drivable. It (the Porsche 911) is also considered the most reliable car in all of Germany.

 

Porsche in Sports

Porsche is very active in motorsports and is the biggest manufactures of race cars. Its cars have won the 24 Hours of Le Mans for a record 19 times.

Porsche in the Market

Porsche have had massive success in sales over the years  and is considered to make the highest profit in terms of each unit car sold. As at 2017, Porsche have produced and sold one million Porsche 911s.

 

Some Top Models

Porsche 911  

Often when people talk about Porsche car models, what readily comes to mind is the Porsche 911 model. It is considered the company’s flagship car model. Models of the 911 have been consistently made since 1963. It is a 2-door sports car that exhibits the kind of high performance associated with Porsches. The car has the amazing ability to reach a top speed of 190 mph. The Porsche 911 has garnered several awards, including the 2014  World Performance Car of the Year and the best premium sports car on the market in 2015.

Porsche Panamera

This is a premium 4-door sedan and the only one in its category produced by Porsche.  The Porsche Panamera is a full-size luxury vehicle which is quite different from Porsche’s usual offerings, since they are usually more sports car-like. However, it is big on high performance and exquisite interiors.

 

Porsche Rental

Renting a Porsche is mostly ideal for those who are looking for high performance and luxuxry all rolled into one. A Porsche rental service allows individuals the chance to experience a Porsche without having to spend a fortune buying a new one.

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