Audi - Brand Overview - The brand with 4 rings

Overview of Audi

Audi is a luxury automobile manufacturing company located in Germany and also a part of the Volkswagen Group, which is also a producer of automobiles.

Brief History

Audi as a company has its roots deep in the genealogy of many previously created companies, which dates as far back as 1885. However, the company with Audi as its business name was officially created on the 25th day of April, 1910, a name coined from the name of its owner, August Horch. Audi is the Latin version of Horch, which means “hear” in German and “to listen” in Latin.

Significance of the Four Rings

Audi’s logo is represented by four rings. This popular logo is borne out a merger between Audi and three other companies in 1932. These companies included Horch, DKW, and Wanderer.

Major Qualities

As a premium automobile manufacturer, Audi offers some of the bestselling cars on the globe. However, with its luxury models come certain features that make them market-unique.

Artificial Intelligence

One of Audi’s exciting offerings is its driver assist feature, Audi AI. Audi AI was developed with the aim of building cars that can basically drive themselves for a speed of up to 60 kilometers per hour (km/h). With Audi’s AI feature, drivers won’t be obliged to perform safety measures while in self-driving mode.

Audi Space Frame

Another peculiar aspect of Audi’s cars, especially the later ones, is the aluminum space frame that they’re built with. The technology helps to reduce the weight on Audi cars and hence means that Audi is able to produce some of the world’s lightest cars.

Powerful Engines

Audi has always been a leader in the building of car engines. Some of its breakthrough engines over the years include the modern inline-five cylinder, 2.1L and 2.2L engines which have been adopted for both personal and race cars. The engines are also known to be extremely economical on fuel while offering tremendous power.


Unique LED lights

Known as daytime running lights, Audi’s daytime LED lights are the first of their kind in car production and peculiar to the company’s cars.

Audi in Sports

Audi is active in motorsports and has enjoyed some success with drivers who have competed in races with Audi trademarks. Its motorsport activities include rallying, 24 Hours of Le Mans, American Le Mans Series, European Le Mans Series, World Endurance Championship, and Formula E. However, Audi has been absent from Formula One events.

Some Top Models

Audi A1

This is a premium offering from Audi that is perfect for any kind of journey, thanks to its excellent handling and an engine that is turbocharged. It’s also a car that is big on safety and has a five-star rating from crash tests in Euro NCAP. It completes this with a design that is easy on the eye.

Audi Q3

The Audi Q3’s design offers something that borders on double impact as it is half hatchback and half 4x4. It has enough space and is therefore ideal for trips running into several miles. Some of its unique features include climate control technology, an iPod and screen capability for non-stop music and entertainment.

Audi R8

Audi R8 combines a lot of desirables from automobiles in one car. It is a luxury car that has an exquisite exterior and top-notch performance, with functionalities that especially includes a Supercar 4.2 Liter V8 engine.

Audi Rental

With Audi being one of the world’s most trusted automobile manufacturers, it offers itself as a topmost choice for car rental. Audi rentals allow individuals and families to combine elegance with optimum performance for both short and long distances.

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